NEW YORK — Is your relationship teetering on the edge? Pizza Hut is offering a unique way to bid adieu with a Hot Honey pizza.
On Tuesday, Pizza Hut rolled out its innovative “Goodbye Pies” campaign. This initiative allows customers to send a complimentary Pizza Hut delivery to their former flame’s address. From now until the day of love, Valentine’s Day, customers can visit GoodbyePies.com to arrange a Hot Honey pizza delivery for their past or soon-to-be ex-partner.
Whether you’re feeling bitter or sweet, the “Goodbye Pies” order allows you to add a personal touch. The program offers the option to pen a personalized message to your ex, which will be written on the delivery box.
Valentine’s Day is traditionally a day of romance, filled with gestures of love like chocolates, roses, and romantic dinners. However, in the lead-up to its latest marketing ploy, Pizza Hut referenced a YouGov poll that found 45% of people think it’s better to end a rocky relationship before February 14th.
The campaign is designed to promote the launch of new Pizza Hut menu items, including the Hot Honey pizza and Hot Honey wings.
“The sweet-heat flavor profile’s growing popularity has made Hot Honey our team members’ most requested test item. We’re excited to introduce it as the latest addition to our menu,” said Lindsay Morgan, Pizza Hut’s chief marketing officer, in a statement.
The ”Goodbye Pies” campaign will run until February 14th and is available in select locations in New York, Miami, and Chicago. However, customers living outside these areas can still visit GoodbyePies.com to request a breakup message and a free gift card for a Hot Honey pizza to be sent to an ex or soon-to-be-ex, while stocks last.
Pizza Hut has a track record of unique marketing campaigns aimed at setting its brand apart from rivals like Papa John’s and Domino’s. In December, the company introduced its “Reverse Delivery” doormat, which customers could buy to gift a free pizza to their delivery driver.
Great idea! Heartbreak deserves comfort food.
Great campaign! pizza always makes everything better