ALBANY — The well-known Freihofer’s Run for Women 5k has undergone a transformation and will now be known as the Delightful Run for Women. This change comes into effect from the 46th edition of the much-loved 5k race, scheduled for Saturday, June 1. The event is now proudly sponsored by Sara Lee Delightful Bread.
The rebranding follows a shift in the participant demographic, largely due to the race event being made accessible virtually, as per a statement from the race organizers.
Sara Lee, a nationally recognized bakery brand, lends the event a broader reach and recognition.
Despite the rebranding, runners can expect the same thrilling experience as before.
The statement further read, “The event continues to uphold its core values of promoting women, community, empowerment, and connections, as it has since its inception in 1979, and will continue to do so in the future.”
The Delightful Run for Women 5K, a magnet for elite professional runners from across the nation, will still feature the Kids’ Run and the Capital Kids 3K on June 1.
Registration for the 5K is now open, with an initial entry fee of $30, which will gradually increase as the race day nears.
The Delightful Run for Women is once again collaborating with the Capital District YMCA for the 11-week Training Challenge that kicks off on March 18. Participants will receive a one-month membership free of charge. Additionally, the Saratoga Regional YMCA is offering a waived joiner fee to participants in the program this year.
The Training Challenge, with both in-person and virtual options, allows participants to run the race in their preferred style, be it running the entire duration, alternating between walking and running, or walking. The Training Challenge costs $55 and includes a custom performance shirt and a one-month membership to the Capital District YMCA.
“The Training Challenge marks the beginning of our 2024 event season. The program has seen tremendous growth over the years, with some participants marking their 14th year in 2024,” said event director Kristen Hislop. “It’s an excellent way to gear up for June. We have a plan for everyone, whether you want to run, run faster, do run/walk intervals, or walk.”
All participants will receive a commemorative performance shirt, a Sara Lee Delightful bread product, and a medal.
For more details on the 46th Annual Delightful® Run for Women, the annual Kids’ Run, and the Capital Kids 3K Run, please visit the Run Sign Up Page. You can also find more information on our Facebook, Instagram, Twitter, and YouTube pages.
I disagree with this change in the name. Freihofer’s Run for Women had a longstanding tradition and renaming it takes away from its history and recognition.
I disagree with changing the name of the race. It’s important to respect the history and tradition of events like this.
I disagree with changing the name. It’s important to honor the original event and its legacy.
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